Visit http://www.thisfashion.com.sg/ and make an analysis by answering the following questions:

How do you find this site? (in 3 words)
Boring,  simple & direct.

Who do you think the site is created for?
-    Customers of This Fashion.
-    People interested in shopping at This Fashion.
-    An age group ranging from teenagers to working adults.

What are the good attributes of the site (in terms of usability, aesthetic issues, etc)?
-    Information is organized.
-    Simple and clean site
-    All links working and site navigation is simple and user-friendly.

What are the bad attributes of the site?
-    The look of the site does not fit the company. It is a site for a clothes store, hence it should look more trendy and fashionable.
-    The color scheme doesn’t look good, and it has nothing to do with the company color scheme?